Marketing, principles & perspectives (Record no. 37169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071180252 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071180257 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BEA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bearden,William O. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing, principles & perspectives |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill, |
| Year of publication | ©2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii, 596 pages : |
| Other physical details | illustrations (some color) ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laforge, Raymond W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 06/06/2001 | Purchased | 2409.75 | 658.8 BEA | 006499 | Reference Books |
| Reference | Main Library | Main Library | Stacks | 23/05/2001 | Purchased | 4509.00 | 658.8 BEA | 006411 | Lending Books |