Profitable customers : how to identify, develop and retain them
Wilson, Charles
Profitable customers : how to identify, develop and retain them - 2nd ed. - New Delhi: Kogan Page, 1999. - viii, 184 pages : illustrations ; - Professional paperbacks .
Index annexed
Designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is that by actively managing the customer base, companies can maximize profits.
9780749428259 0749428252 9788175540958 8175540958
Customer services.
658.8 / WIL
Profitable customers : how to identify, develop and retain them - 2nd ed. - New Delhi: Kogan Page, 1999. - viii, 184 pages : illustrations ; - Professional paperbacks .
Index annexed
Designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is that by actively managing the customer base, companies can maximize profits.
9780749428259 0749428252 9788175540958 8175540958
Customer services.
658.8 / WIL