Profitable customers : how to identify, develop and retain them (Record no. 37485)

MARC details
000 -LEADER
fixed length control field 00850nam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749428259
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749428252
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788175540958
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8175540958
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number WIL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Wilson, Charles
245 ## - TITLE STATEMENT
Title Profitable customers : how to identify, develop and retain them
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Kogan Page,
Year of publication 1999.
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii, 184 pages :
Other physical details illustrations ;
490 ## - SERIES STATEMENT
Series statement Professional paperbacks
500 ## - GENERAL NOTE
General note Index annexed
520 ## - SUMMARY, ETC.
Summary, etc Designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is that by actively managing the customer base, companies can maximize profits.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer services.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 13/03/2002 Purchased 437.50 658.8 WIL 007109 Reference Books

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