International marketing
Vern Terpstra
International marketing - 8th ed. - New Delhi: Harcourt Asia, 2000. - xxv, 753 pages : illustrations (some color), color maps ; - Dryden Press series in marketing. .
Includes index
pt. 1. The international environment --
pt. 2. International marketing management --
pt. 3. Coordinating international marketing.
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
9780030211126 0030211123 9789814066525 9814066524
658.848 / TER
International marketing - 8th ed. - New Delhi: Harcourt Asia, 2000. - xxv, 753 pages : illustrations (some color), color maps ; - Dryden Press series in marketing. .
Includes index
pt. 1. The international environment --
pt. 2. International marketing management --
pt. 3. Coordinating international marketing.
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
9780030211126 0030211123 9789814066525 9814066524
658.848 / TER