International marketing

By: Vern TerpstraContributor(s): Sarathy, RaviMaterial type: TextTextSeries: Dryden Press series in marketingPublication details: New Delhi: Harcourt Asia, 2000Edition: 8th edDescription: xxv, 753 pages : illustrations (some color), color mapsISBN: 9780030211126; 0030211123 ; 9789814066525; 9814066524DDC classification: 658.848 |
Contents:
pt. 1. The international environment -- pt. 2. International marketing management -- pt. 3. Coordinating international marketing.
Summary: Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
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Reference 		Reference 658.848 TER (Browse shelf(Opens below)) Available 008149
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Includes index

pt. 1. The international environment --
pt. 2. International marketing management --
pt. 3. Coordinating international marketing.


Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

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