Effective marketing

Hingston, Peter

Effective marketing - London ; New York : Dorling Kindersley, 2001. - 192 pages : color illustrations ;

Includes index

Researching the market --
Assessing the competition --
Setting the right price --
Planning promotion & advertising --
Creating a marketing strategy --
getting the image right --
Learning selling techniques.


Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy.

9780751314120 0751314129


Marketing.

658.8 / HIN

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