Effective marketing (Record no. 38172)

MARC details
000 -LEADER
fixed length control field 00995nam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780751314120
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0751314129
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HIN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Hingston, Peter
245 ## - TITLE STATEMENT
Title Effective marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London ;
-- New York :
Name of publisher Dorling Kindersley,
Year of publication 2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 192 pages :
Other physical details color illustrations ;
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Researching the market --<br/>Assessing the competition --<br/>Setting the right price --<br/>Planning promotion & advertising --<br/>Creating a marketing strategy --<br/>getting the image right --<br/>Learning selling techniques.
520 ## - SUMMARY, ETC.
Summary, etc <br/>Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 12/01/2004 Purchased 1599.00 658.8 HIN 008158 Reference Books

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