Rural Marketing: Text and Cases

Krishnamacharyulu, C.S.G. ;

Rural Marketing: Text and Cases - New Delhi: Pearson Education, 2002. - xvii, 397 p.

Including Bibliography & Index.

1. Marketing management perspectives.--
2. Rural economy.--
3. Rural marketing.--
4. Consumer behavior.--
5. Marketing information system.--
6. Selecting and attracting markets.--
7. Product strategy.--
8. Pricing strategy.--
9. Promotion strategy.--
10. Distribution strategy.

9788178085760 8178085763


Target marketing.
Consumer behavior.
Rural conditions.

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