Rural Marketing: Text and Cases

By: Krishnamacharyulu, C.S.GContributor(s): Ramakrishnan, LalithaMaterial type: TextTextPublication details: New Delhi: Pearson Education, 2002Description: xvii, 397 pISBN: 9788178085760 ; 8178085763Subject(s): Target marketing | Consumer behavior | Rural conditionsDDC classification: 658.8
Contents:
1. Marketing management perspectives.-- 2. Rural economy.-- 3. Rural marketing.-- 4. Consumer behavior.-- 5. Marketing information system.-- 6. Selecting and attracting markets.-- 7. Product strategy.-- 8. Pricing strategy.-- 9. Promotion strategy.-- 10. Distribution strategy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 LKR (Browse shelf(Opens below)) Available 008618
Reference Books Reference Books Main Library
Reference 		Reference 658.8 KRI (Browse shelf(Opens below)) Available 008518
Total holds: 0

Including Bibliography & Index.

1. Marketing management perspectives.--
2. Rural economy.--
3. Rural marketing.--
4. Consumer behavior.--
5. Marketing information system.--
6. Selecting and attracting markets.--
7. Product strategy.--
8. Pricing strategy.--
9. Promotion strategy.--
10. Distribution strategy.

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