The guerrilla marketing handbook

Levinson, Jay Conrad

The guerrilla marketing handbook - Boston : Houghton Mifflin, 1994. - 379 pages : illustrations ;

Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --
Resources.


Marketing strategy for maximum return, for large & small businesses

9780395700136 0395700132


Marketing -- Handbooks, manuals, etc.

658.8 / LEV

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