The guerrilla marketing handbook
Levinson, Jay Conrad
The guerrilla marketing handbook - Boston : Houghton Mifflin, 1994. - 379 pages : illustrations ;
Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --
Resources.
Marketing strategy for maximum return, for large & small businesses
9780395700136 0395700132
Marketing -- Handbooks, manuals, etc.
658.8 / LEV
The guerrilla marketing handbook - Boston : Houghton Mifflin, 1994. - 379 pages : illustrations ;
Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --
Resources.
Marketing strategy for maximum return, for large & small businesses
9780395700136 0395700132
Marketing -- Handbooks, manuals, etc.
658.8 / LEV