The guerrilla marketing handbook (Record no. 39635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780395700136 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0395700132 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Levinson, Jay Conrad |
| 245 #4 - TITLE STATEMENT | |
| Title | The guerrilla marketing handbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mifflin, |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 379 pages : |
| Other physical details | illustrations ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --<br/>Resources. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Marketing strategy for maximum return, for large & small businesses |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Handbooks, manuals, etc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Godin, Seth |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 28/11/2007 | Purchased | 1765.45 | 658.8 LEV | 010627 | Reference Books |