Strategic marketing in practice 2007-2008
Ranchhod, Ashok
Strategic marketing in practice 2007-2008 - Oxford : Butterworth-Heinemann, ©2007. - ix, 333 pages : illustrations ;
Includes index
Case Study Analysis; Understanding the direction and management of marketing activities; Contemporary issues in marketing; Effective Customer orientation; The examination; Case study
Structured to link directly to the CIM syllabus, this book is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students which can be accessed at any time. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
9780750684583 0750684585
Marketing -- Management.
658.8 / RAN
Strategic marketing in practice 2007-2008 - Oxford : Butterworth-Heinemann, ©2007. - ix, 333 pages : illustrations ;
Includes index
Case Study Analysis; Understanding the direction and management of marketing activities; Contemporary issues in marketing; Effective Customer orientation; The examination; Case study
Structured to link directly to the CIM syllabus, this book is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students which can be accessed at any time. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
9780750684583 0750684585
Marketing -- Management.
658.8 / RAN