Strategic marketing in practice 2007-2008

By: Ranchhod, AshokContributor(s): Marandi, EbiMaterial type: TextTextPublication details: Oxford : Butterworth-Heinemann, ©2007Description: ix, 333 pages : illustrationsISBN: 9780750684583 ; 0750684585Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Case Study Analysis; Understanding the direction and management of marketing activities; Contemporary issues in marketing; Effective Customer orientation; The examination; Case study
Summary: Structured to link directly to the CIM syllabus, this book is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students which can be accessed at any time. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 RAN (Browse shelf(Opens below)) Available 011084
Reference Books Reference Books Main Library
Reference 		Reference 658.8 RAN (Browse shelf(Opens below)) Available 011085
Total holds: 0

Includes index

Case Study Analysis; Understanding the direction and management of marketing activities; Contemporary issues in marketing; Effective Customer orientation; The examination; Case study

Structured to link directly to the CIM syllabus, this book is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students which can be accessed at any time. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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