The one-day marketing plan : organizing and completing a plan that works

Hiebing, Roman G.

The one-day marketing plan : organizing and completing a plan that works - 3rd edition - New York : McGraw-Hill, ©2004. - xx, 323 pages ;

Includes index

The business review --
How to prepare a business review --
Problems and opportunities --
Sales objectives --
Target markets and marketing objectives --
Brand positioning --
Marketing strategies --
Communication goals --
Product/naming/packaging --
Pricing --
Distribution --
Personal selling/service --
Promotion/events --
Advertising message --
Advertising media --
Internet media --
Merchandising --
Public relations --
Marketing budget, payback analysis, and marketing calendar --
Plan execution --
Plan evaluation.

A 10-step program for creating a powerhouse marketing plan. It arms you with the Internet marketing techniques and brand positioning strategies. It is filled with helpful forms and checklists along with actual marketing plan templates . It shows you how to refine your marketing message.

9780071395229 0071395229


Marketing -- Management.

658.8 / HIE

© University of Vavuniya

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