The one-day marketing plan : organizing and completing a plan that works (Record no. 40362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01361nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071395229 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071395229 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HIE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hiebing, Roman G. |
| 245 #4 - TITLE STATEMENT | |
| Title | The one-day marketing plan : organizing and completing a plan that works |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | ©2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 323 pages ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The business review --<br/>How to prepare a business review --<br/>Problems and opportunities --<br/>Sales objectives --<br/>Target markets and marketing objectives --<br/>Brand positioning --<br/>Marketing strategies --<br/>Communication goals --<br/>Product/naming/packaging --<br/>Pricing --<br/>Distribution --<br/>Personal selling/service --<br/>Promotion/events --<br/>Advertising message --<br/>Advertising media --<br/>Internet media --<br/>Merchandising --<br/>Public relations --<br/>Marketing budget, payback analysis, and marketing calendar --<br/>Plan execution --<br/>Plan evaluation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A 10-step program for creating a powerhouse marketing plan. It arms you with the Internet marketing techniques and brand positioning strategies. It is filled with helpful forms and checklists along with actual marketing plan templates . It shows you how to refine your marketing message. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cooper, Scott W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 15/06/2010 | Purchased | 3260.00 | 658.8 HIE | 012098 | Reference Books |