Managerial Economics : Principles and Worldwide Applications

Salvatore, Dominick.

Managerial Economics : Principles and Worldwide Applications - 9th ed. - New Delhi : Oxford University Press, 2020. - xxiv, 616 p. :

PREFACE; PART ONE: INTRODUCTION; 1. The Nature and Scope of Managerial Economics; 2. Demand, Supply and Equilibrium Analysis 3. Optimization Techniques and New Management Tools; PART TWO: 4. Demand Theory; 5. Demand Estimation; 6. Demand Forecasting; PART THREE: PRODUCTION AND COST ANALYSIS; 7. Production Theory and Estimation; 8. Cost Theory and Estimation; PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES; 9. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition; 10. Oligopoly and Firm Architecture; 11. Game Theory and Strategic Behaviour; 12. Pricing Practices; PART FIVE: REGULATION, AND FAIR COMPETITION : 13. The Role of Government in the Economics

9780199496563 0199496560


Managerial economics.

331.714 / SAL

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