Strategic marketing management

Chernev, Alexander

Strategic marketing management - Ninth edition - [Chicago, Illinois] : Cerebellum Press, 2018. - viii, 287 pages

Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing tactics --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks.

9781936572502 9781936572519


Marketing -- Management.
Business and Management.

658.802 / CHE

© University of Vavuniya

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