Strategic marketing management (Record no. 44930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781936572502 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781936572519 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chernev, Alexander |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [Chicago, Illinois] : |
| Name of publisher | Cerebellum Press, |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 287 pages |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: The big picture --<br/>Part Two: Marketing strategy --<br/>Part Three: Marketing tactics --<br/>Part Four: Managing growth --<br/>Part Five: Strategic marketing workbooks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 25/02/2022 | Purchased | 10976.00 | 658.802 CHE | 016174 | Reference Books |
| Reference | Main Library | Main Library | Reference | 18/08/2023 | Purchased | 36045.00 | 658.802 CHE | 016501 | Reference Books |