Normal view MARC view ISBD view

Beute, Ethan,

Rehumanize your business : how personal videos accelerate sales and improve customer experience; by Ethan Beute, Stephen Pacinelli. - Hoboken, New Jersey : John Wiley & Sons, Inc., 2019 - xxi, 201 pages ; 24 cm

Includes index.


Part 1. Why it's time to rehumanize your business. ch. 1. The new way to communicate, connect, and convert
ch. 2. Email: the indispensable, broken tool
ch. 3. Video: the personal, rehumanizing tool
ch. 4. Six signs this new approach is for you and your business
Part 2. When to rehumanize with video. ch. 5. Nine stories of sales acceleration and better customer experience
ch. 6. Ten times to use video instead of plain, typed-out text
Part 3. How to record and send videos. ch. 7. Sending video in emails, text messages, and social messages
ch. 8. Why you're not sending video and how to get comfortable on camera
ch. 9. The salesperson's guide to video cameras
Part 4. Improving video results. ch. 10. How to get more opens, plays, and replies
ch. 11. So, you sent a video...Now what?
ch. 12. Where rehumanization is now and where it's headed


This book explains how to improve relationships and results with customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos, and when to replace plain, typed-out communication with webcam and smartphone recordings

ISBN: 9781119576266 (hardcover) 1119576261

Subjects--Topical Terms:
Internet marketing.
Internet videos.
Customer relations.

Dewey Class. No.: 658.872 / BEU