Rehumanize your business : how personal videos accelerate sales and improve customer experience; (Record no. 45210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01898nam a22002178i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119576266 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1119576261 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | BEU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Beute, Ethan, |
| 245 10 - TITLE STATEMENT | |
| Title | Rehumanize your business : how personal videos accelerate sales and improve customer experience; |
| Statement of responsibility, etc | by Ethan Beute, Stephen Pacinelli. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, New Jersey : |
| Name of publisher | John Wiley & Sons, Inc., |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 201 pages ; |
| Accompanying material | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Part 1. Why it's time to rehumanize your business. ch. 1. The new way to communicate, connect, and convert<br/>ch. 2. Email: the indispensable, broken tool<br/>ch. 3. Video: the personal, rehumanizing tool<br/>ch. 4. Six signs this new approach is for you and your business<br/>Part 2. When to rehumanize with video. ch. 5. Nine stories of sales acceleration and better customer experience<br/>ch. 6. Ten times to use video instead of plain, typed-out text<br/>Part 3. How to record and send videos. ch. 7. Sending video in emails, text messages, and social messages<br/>ch. 8. Why you're not sending video and how to get comfortable on camera<br/>ch. 9. The salesperson's guide to video cameras<br/>Part 4. Improving video results. ch. 10. How to get more opens, plays, and replies<br/>ch. 11. So, you sent a video...Now what?<br/>ch. 12. Where rehumanization is now and where it's headed<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book explains how to improve relationships and results with customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos, and when to replace plain, typed-out communication with webcam and smartphone recordings |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet videos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pacinelli, Stephen, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 12/10/2023 | Donation - Asia Foundation | 5257.92 | 658.872 BEU | 016599 | Reference Books |
| Reference | Main Library | Main Library | Stacks | 12/10/2023 | Donation - Asia Foundation | 5257.92 | 658.872 BEU | 016600 | Lending Books |