Marketing for hospitality and tourism /
Kotler, Philip,
Marketing for hospitality and tourism / - Eighth edition. - Harlow : Pearson Education Limited, 2022 - 686 p. Illustrations
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess
9781292363523 9781292363516 1292363517
Hospitality industry
Tourism
338.4791068 / KOT
Marketing for hospitality and tourism / - Eighth edition. - Harlow : Pearson Education Limited, 2022 - 686 p. Illustrations
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess
9781292363523 9781292363516 1292363517
Hospitality industry
Tourism
338.4791068 / KOT