Marketing for hospitality and tourism / (Record no. 45282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01158nam a22002178i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292363523 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292363516 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1292363517 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791068 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Pearson Education Limited, |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 686 p. |
| Accompanying material | Illustrations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Hospitality industry |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baloglu, Seyhmus |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 14/10/2024 | Purchase | 27891.00 | 338.4791068 KOT | 016706 | Reference Books |