Fundamentals of entrepreneurship

Nandan, H.

Fundamentals of entrepreneurship - Third edition - Delhi : Prentice-Hall, India, 2023 - xi, 267 p.

Includes index

The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing

9788120347502 9789390464555


Entrepreneurship

338.04 / NAN

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