Fundamentals of entrepreneurship
Material type: TextPublication details: Delhi : Prentice-Hall, India, 2013Edition: Third editionDescription: xi, 267 pISBN:- 9788120347502
- 9789390464555
- 338.04 NAN
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Lending Books | Main Library Stacks | Reference | 338.04 NAN (Browse shelf(Opens below)) | Available | 016739 |
Includes index
The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing
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