Marketing Environment 1999-2000 (Record no. 36510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01909nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788176491266 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8176491268 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | OLD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Oldroyd, Mike. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Environment 1999-2000 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Viva Books, |
| Year of publication | c1999, 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 314 p.: |
| Other physical details | illustrations. |
| 500 ## - GENERAL NOTE | |
| General note | Including Glossary & Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The organization and its environment.--<br/>2. The micro-environment.--<br/>3. The organization and its 'publics'.--<br/>4. Analysis of the competitive environment.--<br/>5. The macro-environment.--<br/>6. The economic and international environment.--<br/>7. The political and legislative environment.--<br/>8. The demographic, social and culture environment.--<br/>9. The technical environment and turbulent vhange.--<br/>10. Meeting the challenge - managing the future environment.--<br/>11. Guidance on revision and examination. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Marketing Environment is specifically developed and written for students studying for the Marketing Environment module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. <br/><br/><br/><br/>It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements. <br/><br/>The book includes uniquely valuable material for the serious CIM student including <br/>· Recent examination papers <br/>· Glossary of key terms <br/>· Highly interactive text with questions, activities and highlighted <br/>key points <br/>· The ONLY workbooks to include the CIM senior examiners own specimen <br/>answers and examination reports. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 08/12/2000 | Purchased | 595.00 | 658.8 OLD | 005435 | Reference Books |
| Reference | Main Library | Main Library | Stacks | 28/02/2004 | Purchased | 987.50 | 658.8 OLD | 008452 | Lending Books |