Marketing Environment 1999-2000

By: Oldroyd, MikeMaterial type: TextTextPublication details: New Delhi: Viva Books, c1999, 2000Description: xv, 314 p.: illustrationsISBN: 9788176491266 ; 8176491268 Subject(s): MarketingDDC classification: 658.8
Contents:
1. The organization and its environment.-- 2. The micro-environment.-- 3. The organization and its 'publics'.-- 4. Analysis of the competitive environment.-- 5. The macro-environment.-- 6. The economic and international environment.-- 7. The political and legislative environment.-- 8. The demographic, social and culture environment.-- 9. The technical environment and turbulent vhange.-- 10. Meeting the challenge - managing the future environment.-- 11. Guidance on revision and examination.
Summary: The Marketing Environment is specifically developed and written for students studying for the Marketing Environment module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements. The book includes uniquely valuable material for the serious CIM student including · Recent examination papers · Glossary of key terms · Highly interactive text with questions, activities and highlighted key points · The ONLY workbooks to include the CIM senior examiners own specimen answers and examination reports.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 OLD (Browse shelf(Opens below)) Available 008452
Reference Books Reference Books Main Library
Reference 		Reference 658.8 OLD (Browse shelf(Opens below)) Available 005435
Total holds: 0

Including Glossary & Index

1. The organization and its environment.--
2. The micro-environment.--
3. The organization and its 'publics'.--
4. Analysis of the competitive environment.--
5. The macro-environment.--
6. The economic and international environment.--
7. The political and legislative environment.--
8. The demographic, social and culture environment.--
9. The technical environment and turbulent vhange.--
10. Meeting the challenge - managing the future environment.--
11. Guidance on revision and examination.

The Marketing Environment is specifically developed and written for students studying for the Marketing Environment module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications.



It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.

The book includes uniquely valuable material for the serious CIM student including
· Recent examination papers
· Glossary of key terms
· Highly interactive text with questions, activities and highlighted
key points
· The ONLY workbooks to include the CIM senior examiners own specimen
answers and examination reports.

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