E- Marketing (Record no. 39701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01754nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131969025 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131969021 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | STR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Strauss, Judy |
| 245 ## - TITLE STATEMENT | |
| Title | E- Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey: |
| Name of publisher | Pearson Education, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 456 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | E-marketing in context --<br/>Convergence --<br/>Strategic E-marketing --<br/>The E-marketing plan --<br/>E-marketing in context --<br/>E-marketing environment --<br/>Global markets --<br/>Ethical and legal issues --<br/>E-marketing environment --<br/>E-marketing strategy --<br/>Marketing knowledge --<br/>Consumer behavior --<br/>Segmentation and targeting strategies --<br/>Differentiation and positioning strategies --<br/>E-marketing management --<br/>Product --<br/>Price --<br/>The Internet for distribution --<br/>E-marketing communication --<br/>Customer relationship management. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El-Ansry, Adel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Permanent Reference |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Permanent Reference | 11/01/2008 | Purchased | 10797.00 | 658.84 STR | 010704 | Permanent Reference |