E- Marketing

By: Strauss, JudyContributor(s): El-Ansry, Adel | Frost, RaymondMaterial type: TextTextPublication details: New Jersey: Pearson Education, 2006Edition: 4th editionDescription: xxiii, 456 pages : illustrationsISBN: 9780131969025 ; 0131969021Subject(s): Internet marketingDDC classification: 658.84
Contents:
E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context -- E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management.
Summary: This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Permanent Reference Permanent Reference Main Library
Permanent Reference 		Reference 658.84 STR (Browse shelf(Opens below)) Not for loan 010704
Total holds: 0

Includes index

E-marketing in context --
Convergence --
Strategic E-marketing --
The E-marketing plan --
E-marketing in context --
E-marketing environment --
Global markets --
Ethical and legal issues --
E-marketing environment --
E-marketing strategy --
Marketing knowledge --
Consumer behavior --
Segmentation and targeting strategies --
Differentiation and positioning strategies --
E-marketing management --
Product --
Price --
The Internet for distribution --
E-marketing communication --
Customer relationship management.

This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

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