Key concepts in marketing (Record no. 40231)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781847874993 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1847874991 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BLY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Blythe, Jim |
| 245 ## - TITLE STATEMENT | |
| Title | Key concepts in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles, Calif. ; |
| -- | London : |
| Name of publisher | SAGE, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 219 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | SAGE key concepts. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Customers and markets --<br/>pt. 2. The offer --<br/>pt. 3. Approaching customers --<br/>pt. 4. Promotion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 04/05/2010 | Purchased | 3460.00 | 658.8 BLY | 011952 | Reference Books |