Key concepts in marketing

By: Blythe, JimMaterial type: TextTextSeries: SAGE key conceptsPublication details: Los Angeles, Calif. ; London : SAGE, 2009Description: ix, 219 pages : illustrationsISBN: 9781847874993 ; 1847874991 Subject(s): MarketingDDC classification: 658.8
Contents:
pt. 1. Customers and markets -- pt. 2. The offer -- pt. 3. Approaching customers -- pt. 4. Promotion.
Summary: The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 BLY (Browse shelf(Opens below)) Available 011952
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Includes index

pt. 1. Customers and markets --
pt. 2. The offer --
pt. 3. Approaching customers --
pt. 4. Promotion.

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing

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