Yes!: 50 Secrets from the Science of Persuasion

By:

Goldstein, Noah J

Contributor(s):

Material type: Text

TextPublication details: London : Profile, 2007.Description: vi, 250 pISBN:

9781846680168
1846680166

Subject(s):

Persuasion (Psychology)

DDC classification:

303.342 GOL

Contents:

How can you increase your persuasiveniess by inconveniencing your audience? -- What shifts the bangwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the "magnetic middle"?

Summary: We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	303.342 GOL (Browse shelf(Opens below))	Available		012730

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Previous	302.23 MUL Mass media, international relations, and non-alignment /	302.23014 ARO Language use in mass media	302.35 TOS Theories of organization /	303.342 GOL Yes!: 50 Secrets from the Science of Persuasion	303.38 GRE People Like Us, Too	303.4 ISB Promises not kept : the betrayal of social change in the Third World	303.44 ALE Culture and development : cultural patterns in areas of uneven development	Next

How can you increase your persuasiveniess by inconveniencing your audience? --
What shifts the bangwagon effect into another gear? --
What common mistake causes messages to self-destruct? --
When persuasion might backfire, how do you avoid the "magnetic middle"?

We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.

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