Marketing strategy and management /
Material type:
TextPublication details: Hampshire ; Palgrave Macmillan, c1992Edition: 2nd edDescription: xxv, 560 p. : illISBN: 0333576446Subject(s): Marketing | MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online Summary: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
|
Main Library Reference | Reference | 658.8 BAK (Browse shelf(Opens below)) | Available | 003762 |
Total holds: 0
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| 658.787 CHA Inventory management. | 658.8 Marketing Management: Analysis, Planning, Implementation and Control | 658.8 ARM Marketing: An Introduction | 658.8 BAK Marketing strategy and management / | 658.8 BAK Marketing : an introductory text | 658.8 BAK Marketing strategy and management. | 658.8 BAR Services marketing : text and cases |
Includes index
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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