Marketing financial services
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Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Reference | Reference | 658.15 MEI (Browse shelf(Opens below)) | Available | 004804 |
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658.15 MAC Financial management : an introduction | 658.15 MAC Management control systems : using adaptive systems to attain control. | 658.15 MAD International Financial Management | 658.15 MEI Marketing financial services | 658.15 MIL Finance for non-financial managers : an active-learning approach | 658.15 MUN Financial management techniques : a study of urban co-operative banks | 658.15 NUN Cases in finance |
Includes Index.
1. The roles of marketing in financial services --
2. Customer behaviour and market segmentation --
3. Marketing research --
4. Product development --
5. Marketing of credit cards --
6. Pricing --
7. Advertising and communications --
8. Salesforce management --
9. Branch location and distribution --
10. Branch administration --
11. Marketing planning, administration and control --
12. Marketing strategies for financial services.
This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.
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