Successful customer retention in a week
Material type: TextSeries: Successful business in a weekPublication details: London : Hodder & Stoughton, 2000Description: 93 pages : illustrationsISBN: 9780340781753; 0340781750 Subject(s): Customer loyaltyDDC classification: 658.812 Summary: This guide emphasizes the importance of retaining customers for businesses, and explains how a successful customer focus can be achieved and maintained. Topics covered include: identifying customers and finding out what they want; and offering incentives to maintain customer loyalty.Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.812 SMI (Browse shelf(Opens below)) | Available | 008598 |
Total holds: 0
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658.812 OLI Satisfaction : a behavioral perspective on the consumer | 658.812 PHI The Marketing Customer Interface 1999-2000 | 658.812 ROB Customer Relationship Management: How to Turn a Good Business into a Great one | 658.812 SMI Successful customer retention in a week | 658.812 WOO Customer Communications 1999-2000 | 658.82 BLY Marketing Communication | 658.82 FIL Marketing Communications: Engagements, Strategies and Practice |
This guide emphasizes the importance of retaining customers for businesses, and explains how a successful customer focus can be achieved and maintained. Topics covered include: identifying customers and finding out what they want; and offering incentives to maintain customer loyalty.
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