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Advertising and Integrated Brand Promotion

By: O’ Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: Text

TextPublication details: New Delhi: Vikas Publishing House 2003Edition: 3rd editionDescription: xxxix, 773 pagesISBN: 9789812431219; 9812431217DDC classification: 659.1

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	659.1 OGU (Browse shelf(Opens below))	Available		009416

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Includes index

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