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Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems)

By: Kapoor, D.CMaterial type: Text

TextPublication details: New Delhi: S.Chand & Company, 2004Description: xix, 423 pISBN: 9788121924306; 8121924308Subject(s): Marketing | Sales Management | Business & Economics -- Marketing -- General | Business & Economics -- DistributionDDC classification: 658.8

Contents:

Part 1 - Marketing - Management.-- Part 2 - Sales Management.-- Part 3 - Advertising - Management.-- Part 4 - Marketing - Research - Methodology and Marketing - Information - Systems (MIS).

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 KAP (Browse shelf(Opens below))	Available		010237

Total holds: 0

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Previous	658.8 HUT Business Marketing Management: A strategic View of Industrial and Organizational Markets	658.8 JAI International marketing Management	658.8 JAI International marketing Management	658.8 KAP Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems)	658.8 KEL Marketing in practice, 1999-2000	658.8 KER Strategic marketing problems : cases and comments	658.8 KIT Integrated marketing communications : a primer	Next

Including Index.

Part 1 - Marketing - Management.--
Part 2 - Sales Management.--
Part 3 - Advertising - Management.--
Part 4 - Marketing - Research - Methodology and Marketing - Information - Systems (MIS).

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