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Retail management : a strategic approach

By: Berman, BarryMaterial type: Text

TextPublication details: Harlow : Pearson Prentice Hall, 2007Edition: 10th edDescription: xxi, 682 pagesISBN: 9780131870161; 0131870165Subject(s): Retail trade -- ManagementDDC classification: 658.87

Contents:

1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans).

Summary: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.87 BER (Browse shelf(Opens below))	Available		010637

Total holds: 0

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Previous	658.848 TER International marketing	658.85 BUS Selling : principles and practices	658.87 BER Retail Management: A Strategic Approach	658.87 BER Retail management : a strategic approach	658.87 BER Retail management : a strategic approach	658.87 GIL Retail Marketing Management	658.87 MAC Retail marketing	Next

1. An introduction to retailing --
2. Building and sustaining relationships in retailing --
3. Strategic planning in retailing --
4. Retail institutions by ownership --
5. Retail institutions by store-based strategy mix --
6. Web, nonstore-based, and other forms of nontraditional retailing --
7. Identifying and understanding consumers --
8. Information gathering and processing in retailing --
9. Trading-area analysis --
10. Site selection --
11. Retail organization and human resource management --
12. Operations management : financial dimensions --
13. Operations management : operational dimensions --
14. Developing merchandise plans --
15. Implementing merchandise plans --
16. Financial merchandise management --
17. Pricing in retailing --
18. Establishing and maintaining a retail image --
19. Promotional strategy --
20. Integrating and controlling the retail strategy --
App. A. Careers in retailing --
App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans).

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

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