Principles of marketing: A South Asian Perspective

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: New Delhi Dorling Kindersley c2010.Edition: 13th edDescription: xix, 514 p. : illustrationsISBN:

9788131731017

Subject(s):

Marketing

DDC classification:

658.8 PRI

Contents:

Part 1 - Defining marketing and the marketing process.-- Part 2 - Understanding the marketplace and consumers.-- Part 3 - Designing a customer-driven strategy and mix.-- Part 4 - Extending marketing.

Summary: Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit

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Annexed Index & Appendix

Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit

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