Principles of marketing: A South Asian Perspective
Material type:
TextPublication details: New Delhi Dorling Kindersley c2010.Edition: 13th edDescription: xix, 514 p. : illustrationsISBN: - 9788131731017
- 658.8 PRI
Contents:
Summary: Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.
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Annexed Index & Appendix
Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
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