E-commerce 2017 : business, technology, society

By: Laudon, Kenneth CContributor(s): Traver, Carol GuercioMaterial type: TextTextPublication details: Harlow, Essex : Pearson, [2018] ©2018Edition: 13th EditionDescription: 909 p. : color illustrationsISBN: 1292211687; 9781292211688 Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872
Contents:
1. INTRODUCTION TO E-COMMERCE 2. E-COMMERCE INFRASTRUCTURE 3. BUILDING AN E-COMMERCE PRESENCE 4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5. E-COMMERCE BUSINESS STRATEGIES 6. E-COMMERCE MARKETING AND ADVERTISING 7. SOCIAL, MOBILE, AND LOCAL MARKETING 8. ETHICS, LAW, AND E-COMMERCE 9. ONLINE MEDIA 10. ONLINE COMMUNITIES 11. E-COMMERCE RETAILING AND SERVICES 12. B2B E-COMMERCE
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.872 LAU (Browse shelf(Opens below)) Available 015774
Total holds: 0

Includes Index.

1. INTRODUCTION TO E-COMMERCE 2. E-COMMERCE INFRASTRUCTURE 3. BUILDING AN E-COMMERCE PRESENCE 4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5. E-COMMERCE BUSINESS STRATEGIES 6. E-COMMERCE MARKETING AND ADVERTISING 7. SOCIAL, MOBILE, AND LOCAL MARKETING 8. ETHICS, LAW, AND E-COMMERCE 9. ONLINE MEDIA 10. ONLINE COMMUNITIES 11. E-COMMERCE RETAILING AND SERVICES 12. B2B E-COMMERCE

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