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Marketing : a critical textbook Nick Ellis ... [et al.].

By: Nick Ellis and othersContributor(s): Ellis, NickMaterial type: Text

TextPublication details: London : SAGE, 2011Description: vii, 245 p. : illISBN: 9781848608788; 9781848608771 (hbk.); 9788132110408Subject(s): Marketing | Business and ManagementDDC classification: 658.8

Contents:

1. Introducing the history of marketing theory and practice -- 2. Marketing 'science' and the paradigm debates -- 3. What's the story? Analysing marketing discourse -- 4. Interrogating the ideological function of marketing -- 7. Consumer surveillance and marketing research -- 8. Consumer rights and resistance -- 9. Consumer society and the production of identity -- 10. Marketing and the sign -- 11. Globalisation and ethics.

Summary: This book gives the reader an opportunity to develop an interdisciplinary understanding and appreciation of the nature of marketing theory and practice. It does so by drawing on the insights and research available from multiple academic disciplines, not so much the typical resources of behavioural economics or psychology that inform the mainstream of marketing and consumer research. Instead, the book draws upon important interdisciplinary resources that can lend the subject of marketing considerable intellectual excitement and strength: sociology, philosophy, linguistics, the visual and performing arts, literature, psychology, history and so on

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.8 MAR (Browse shelf(Opens below))	Available		016676
Lending Books	Main Library Stacks	Reference	658.8 MAR (Browse shelf(Opens below))	Available		016173

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1. Introducing the history of marketing theory and practice --
2. Marketing 'science' and the paradigm debates --
3. What's the story? Analysing marketing discourse --
4. Interrogating the ideological function of marketing --
7. Consumer surveillance and marketing research --
8. Consumer rights and resistance --
9. Consumer society and the production of identity --
10. Marketing and the sign --
11. Globalisation and ethics.

This book gives the reader an opportunity to develop an interdisciplinary understanding and appreciation of the nature of marketing theory and practice. It does so by drawing on the insights and research available from multiple academic disciplines, not so much the typical resources of behavioural economics or psychology that inform the mainstream of marketing and consumer research. Instead, the book draws upon important interdisciplinary resources that can lend the subject of marketing considerable intellectual excitement and strength: sociology, philosophy, linguistics, the visual and performing arts, literature, psychology, history and so on

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