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Leading Through Relationship Marketing: How Winning Organisations Leverage Stakeholder Relationship to Improve Business Performance

By: Material type: TextTextPublication details: New Delhi: Tata McGraw-Hill, 2003.Description: x, 206 pages : illustrationsISBN:
  • 9780074713747
  • 0074713744
  • 9780070583962
  • 007058396x
Subject(s): DDC classification:
  • 658.812 BAT
Summary: Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing. Provides information on relationship marketing. This book offers a logical structure, dealing with the history of relationship marketing, the why and the how. It presents a definition of relationship marketing and introduces some concepts, pulled together into a single source an integrated view of relationship marketing and its role in businesses.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 658.812 BAT (Browse shelf(Opens below)) Available 011737
Total holds: 0

Includes index

Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News

This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.

Provides information on relationship marketing. This book offers a logical structure, dealing with the history of relationship marketing, the why and the how. It presents a definition of relationship marketing and introduces some concepts, pulled together into a single source an integrated view of relationship marketing and its role in businesses.

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