Mastering public relations

By:

Davis, Anthony

Material type: Text

TextSeries: Palgrave master seriesPublication details: Basingstoke : Palgrave Macmillan, 2004.Description: xv, 216 pages : illustrationsISBN:

9781403907837
1403907838

Subject(s):

Public relations

DDC classification:

659.2 DAV

Summary: Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	659.2 DAV (Browse shelf(Opens below))	Available		009888

Total holds: 0

Includes index

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

There are no comments on this title.

to post a comment.