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A dictionary of marketing /

By: Material type: TextTextSeries: Oxford paperback referencePublication details: Oxford ; New York : Oxford University Press, c2011.Description: x, 436 p. : illISBN:
  • 9780199590230
  • 0199590230
Subject(s): DDC classification:
  • 658.8003 DOY
Online resources: Summary: Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Permanent Reference Permanent Reference Main Library Permanent Reference Reference 658.8003 DOY (Browse shelf(Opens below)) Not for loan 014826
Total holds: 0

Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.

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