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Strategic Marketing Management: Planning, Implementation & Control

by Wilson, Richard M.S | Gilligan, Colin | Pearson, David J.

Material type: Text Text Publication details: Oxford: Butterworth-Heinemann , 1994Availability: Items available for loan: 1 Call number: 658.802 WIL.

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Strategic Marketing Management 1999-2000: Planning and Control, Analysis and Decision

by Fifield, Paul | Gilligan, Colin.

Edition: Indian editionMaterial type: Text Text Publication details: New Delhi: Viva Books, 2000Availability: Items available for loan: 3 Call number: 658.802 FIF, ...

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Strategic marketing planning

by Gilligan, Colin | Wilson, R M S.

Edition: 2nd EditionMaterial type: Text Text Publication details: Oxon: Routledge, 2012Availability: Items available for loan: 1 Call number: 658.802 GIL.

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