Principles of marketing: A South Asian Perspective
Material type: TextPublication details: New Delhi Dorling Kindersley c2010.Edition: 13th edDescription: xix, 514 p. : illustrationsISBN:- 9788131731017
- 658.8 PRI
This record has many physical items (75). View all the physical items.
Annexed Index & Appendix
Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
There are no comments on this title.