Retail Management

By: Hasty, RonContributor(s): Reardon, JamesMaterial type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : The McGraw-Hill Companies, 1996Description: xxiv, 633 pages: illustrationsISBN: 9780070270312 ; 0070270317Subject(s): Retail trade -- ManagementDDC classification: 658.87
Contents:
Preface -- Ch. 1. An Overview of Retailing -- Ch. 2. Retail Strategy: Creating the Competitive Advantage -- Ch. 3. The Environment of Retailing and Decision-Making Issues -- Ch. 4. Understanding and Identifying the Customer -- Ch. 5. Customer Information from Research -- Ch. 6. Store Location and Site Evaluation -- Ch. 7. Store Design and Layout -- Ch. 8. Human Resource Management and Store Organization -- Ch. 9. Financial Analysis and Management -- Ch. 10. Planning Merchandise Needs and Merchandise Budgets -- Ch. 11. Assortment Planning, Buying, and Vendor Relations -- Ch. 12. Pricing Merchandise -- Ch. 13. Retail Advertising -- Ch. 14. Retail Selling, Sales Promotion, and Publicity -- Ch. 15. The Virtual Store and Retail Database Marketing -- Ch. 16. Globalization and Changing Retail Formats -- References -- Photo Credits -- Glossary -- Name Index -- Subject Index.
Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.87 HAS (Browse shelf(Opens below)) Available 007052
Total holds: 0

Glossary and Index annexed

Preface --
Ch. 1. An Overview of Retailing --
Ch. 2. Retail Strategy: Creating the Competitive Advantage --
Ch. 3. The Environment of Retailing and Decision-Making Issues --
Ch. 4. Understanding and Identifying the Customer --
Ch. 5. Customer Information from Research --
Ch. 6. Store Location and Site Evaluation --
Ch. 7. Store Design and Layout --
Ch. 8. Human Resource Management and Store Organization --
Ch. 9. Financial Analysis and Management --
Ch. 10. Planning Merchandise Needs and Merchandise Budgets --
Ch. 11. Assortment Planning, Buying, and Vendor Relations --
Ch. 12. Pricing Merchandise --
Ch. 13. Retail Advertising --
Ch. 14. Retail Selling, Sales Promotion, and Publicity --
Ch. 15. The Virtual Store and Retail Database Marketing --
Ch. 16. Globalization and Changing Retail Formats --
References --
Photo Credits --
Glossary --
Name Index --
Subject Index.


This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning

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