Marketing rebellion : the most human company wins

By:

Schaefer, Mark W [Author]

Material type: Text

9781733553308

Subject(s):

Marketing

DDC classification:

380.1 SCH

Contents:

Introduction -- Ground rules -- Part 1 : The third rebellion. The end of control -- All things human -- Part 2 : The constant human truths. Love and the end of loyalty -- Belonging: the greatest human need -- Self-interest and the artisanal brand -- Values-based marketing and the search for meaning -- "Respect me": a call for consensual marketing -- Part 3 : Reaching the unreachable. A manifesto for human-centered marketing -- Your customers are your marketers -- Part 4 : Marketing reimagined. The pathfinders -- The quantum leap -- The fourth rebellion.

Summary: Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	380.1 SCH (Browse shelf(Opens below))	Available		015948

Total holds: 0

Introduction --
Ground rules --
Part 1 : The third rebellion. The end of control --
All things human --
Part 2 : The constant human truths. Love and the end of loyalty --
Belonging: the greatest human need --
Self-interest and the artisanal brand --
Values-based marketing and the search for meaning --
"Respect me": a call for consensual marketing --
Part 3 : Reaching the unreachable. A manifesto for human-centered marketing --
Your customers are your marketers --
Part 4 : Marketing reimagined. The pathfinders --
The quantum leap --
The fourth rebellion.

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth

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