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Marketing Communication

by Blythe, Jim.

Material type: Text Text Publication details: New Delhi: Pearson Education, 2000; Pearson Education ; 2000Availability: Items available for loan: 2 Call number: 658.82 BLY, ...

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Key concepts in marketing

by Blythe, Jim.

Series: SAGE key conceptsMaterial type: Text Text Publication details: Los Angeles, Calif. ; London : SAGE, 2009Availability: Items available for loan: 1 Call number: 658.8 BLY.

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