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1.
Marketing strategy and management. by
Edition: 4th Edition.
Material type: Text Text
Publication details: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
Online resources:
Availability: Items available for loan: Main Library (1)Call number: 658.8 BAK.

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2.
Strategic Management Concepts and Cases:A Competitive Advantage Approach by
Edition: 14th Edtion
Material type: Text Text
Publication details: New Delhi PHI Learing 2013
Availability: Items available for loan: Main Library (1)Call number: 658.4012 DAV.

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